Leicester Born.
25 Years Building Websites.

I build on modern, independent stacks. Most projects use Next.js for the frontend, with SQLite or PostgreSQL for data, deployed on dedicated infrastructure rather than shared platforms. The sites I build are static-first where possible, which means they load fast, cache well, and don't depend on heavy server-side processing for every page view.

I don't use WordPress, Wix, Squarespace, or any drag-and-drop builder. Not because they're inherently bad for everyone, but because serious businesses need more control over their speed, their data, and their future options. When a site is built on a custom stack, the client owns the code, the hosting, and the direction. There's no platform tax, no plugin bloat, and no surprise price increases.

For internal tools and operational systems, I use a similar approach: clean interfaces, minimal dependencies, and infrastructure the client can actually understand and maintain. The goal is always the same — build something that works properly, loads quickly, and doesn't create more problems than it solves.

Every project starts with a clear conversation about what the business actually needs. Not what looks impressive in a pitch deck, but what will help the right customers find the site, understand the offer, and take the next step. That's the difference between a website that sits there and a website that works.

I started building websites in 1999, back when tables were layout tools and JavaScript meant DHTML hover effects. Over 25 years, I've worked across the full spectrum — from enterprise builds for listed companies to stripped-back lead generation sites for local trades.

The enterprise work taught me how to build reliable systems under pressure. Projects for Bentley, Forbes, and O2 meant working within large teams, strict brand guidelines, and zero tolerance for downtime. The small business work taught me something equally important: how to build fast, clear websites that actually generate enquiries without burning through a marketing budget.

Living and working across Southeast Asia for the past several years has given me a different perspective. I've built for clients in the UK, Hong Kong, Singapore, and Thailand — each market with its own expectations around trust, design, and digital maturity. That experience shapes how I approach every project: with an awareness that what works in one market doesn't always translate directly to another.